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The ITC bans Apple G5 Commercial in U.K.
Apple is under fire in the UK by the Independent Television Commission, which licenses and regulates commercially funded television services in the UK. The ITC has banned the commercial because of its claims that the G5 is the fastest computer in the world.
quote:
quoting ITC
The ITC considered that there was insufficient evidence to support the claim "world's fastest, most powerful personal computer". Furthermore, it shared one viewer's doubt that the claim could be substantiated at all because, as evidence for and against the claim had shown, computers were constantly being updated and had many different applications and benchmarks. It reminded the BACC of the importance to obtain solid evidence for such absolute claims. It judged that the advertising was misleading and required that it should not be re-shown in its current form.
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11-14-2003 05:54 AM
